Opinions & Interviews

On a positive note, there’s a noticeable surge in demand for modern, well-located class A offices. This has led to increased competition, offering opportunities for businesses and investors. Additionally, offices designed for future working and living trends, like the YUNITY Park business campus, are gaining popularity. These spaces come well-equipped and offer various amenities, making them attractive options for companies aiming to stay competitive in the changing office market

Some of the most important elements for Generation Z are flexibility and work-life balance. Gen Z's demand for flexible schedules reflects a broader shift in how work is perceived. It underscores the growing recognition that a holistic approach to work-life integration is crucial for employee satisfaction and productivity. 

Generation Z also seeks purpose and fulfillment in its work, driven by a strong desire to create a positive impact on the world.

The initial concerns during the pandemic revolved around safety, but as time progressed, individuals began considering the drawbacks of commuting and shifted their focus to privacy issues and collaboration with colleagues. The aim is to create an attractive workspace where employees want to be, rather than feeling obligated. Ultimately, understanding employees' preferences and addressing their needs is crucial for companies aiming to create a compelling and appealing workplace that surpasses the benefits of remote work.

Young people are, therefore, looking for offices to aid their professional development and bring out their creativity, with 8 out of 10 saying they missed the social aspect of work when working from home. That’s why it’s essential that workspaces have access to interactive spaces with a design that supports creative activities. A relevant example is YUNITY Park, the project started by Genesis Property last year. 

We are witnessing a new era of both great potential and grave perils to humankind.

Pandemics shape world history and provide anchors over time. We have experienced this recently with COVID-19 starting in 2020. Pandemics also question our social and behavioural norms, the role of expertise, and the sustainability of our material foundations.

Cities are tremendous economic engines for society. More than 80% of global GDP is generated in cities, and if managed properly, urbanisation can foster sustainable growth through increased productivity and innovation. Today approximately 56% of the world's population (4.5 billion inhabitants) live in cities, with urban populations expected to more than double from today's levels by 2050. 

From the perspective of employees, people have always cared about proper working conditions, but the pandemic gave them the courage to speak up and take action. This has resulted in a sudden and unexpected increase in resignations, as employees refuse to continue working in conditions that are not conducive to their wellbeing.

Creating and maintaining a connection with nature within the built environment, such as green spaces, can increase the connectivity between people and nature, with positive impact on wellbeing and productivity. The natural environment is very important for working spaces, especially those fitted with co-living and co-working, and transforming offices following biophilic design rules can contribute to creating greener workplaces for the future.

According to UNESCO figures, 94% of the world’s student population — almost 1.6 billion learners — were impacted by school and university closures due to the COVID-19 pandemic. Until today, more than 800 million students worldwide still suffer from complete or partial school closures. As most students find it hard to access connectivity and lack the digital tools and skills required for remote learning, the education system awaits the real-world response from the design domain, states Liviu Tudor, President of the European Property Federation.

Liviu Tudor, Founder and Chairman of Genesis Property, spokes about the development status of the YUNITY Park project in northern Bucharest and the upgraded experience that offices have to offer to tenant companies and their employees for future growth.

"As employees demand more from the companies they work for, leaders must prioritize the need to reshape the employee experience, bring people back to the office, and retain existing and attract new talent. The key role the office will play in the future will be a place where employee experience translates into lucrative personal and professional growth, connectivity, and creative collaboration."

Co-working and co-living spaces have tremendous benefits on the productivity of employees and are an excellent way for people to connect in social interactions and engage in professional activities as part of a community. When living and working together in a common, yet dynamic and diverse area, people can develop valuable skills that can help them grow personally and professionally so that they can co-exist in unity.

While professionals can find all the destinations for their lifestyle spread in different parts of the city, YUNITY Park aims to bring them all together in one place. YUNITY Park is designed as a campus for the work and lifestyle of the future, created by Genesis Property by transforming the existing Novo Park office project in Bucharest. 

All seven buildings of the new YUNITY Park (now Novo Park), a new a campus for the work and lifestyle of the future, with a total leasable area of 75,000 square meters, including co-living and food hall areas, will be certified IMMUNE Building Standard™ – Resilient, 5 out of 5 stars.

In YUNITY Park, for example, the outdoor parking area will be transformed into a completely redeveloped green area with a futuristic design, covering a total area of 7,500 square meters. The space will include a cutting-edge amphitheatre dedicated to outdoor events, with a seating capacity of 220, as well as a 1,000-square-meter urban forest where employees will be able to hold business meetings.

An anti-work movement has also started on social networks, with many people wanting “unemployment for all, not just the rich”, according to a Reddit topic. This movement is the opposite of another one that existed in recent years, before the pandemic, called the ”hustle culture”.