Opinions & Interviews

While professionals can find all the destinations for their lifestyle spread in different parts of the city, YUNITY Park aims to bring them all together in one place. YUNITY Park is designed as a campus for the work and lifestyle of the future, created by Genesis Property by transforming the existing Novo Park office project in Bucharest. 

All seven buildings of the new YUNITY Park (now Novo Park), a new a campus for the work and lifestyle of the future, with a total leasable area of 75,000 square meters, including co-living and food hall areas, will be certified IMMUNE Building Standard™ – Resilient, 5 out of 5 stars.

In YUNITY Park, for example, the outdoor parking area will be transformed into a completely redeveloped green area with a futuristic design, covering a total area of 7,500 square meters. The space will include a cutting-edge amphitheatre dedicated to outdoor events, with a seating capacity of 220, as well as a 1,000-square-meter urban forest where employees will be able to hold business meetings.

An anti-work movement has also started on social networks, with many people wanting “unemployment for all, not just the rich”, according to a Reddit topic. This movement is the opposite of another one that existed in recent years, before the pandemic, called the ”hustle culture”.

The pandemic has radically changed the way we relate to workspaces, so the way they are designed and conceived must also adapt. Existing office design patterns must either be forgotten or rewritten as it has become clearer and clearer that the rules of the game have changed and fresh creative ideas are needed to overcome challenges in today’s office lives.

Some companies have seen slight increases in the productivity of employees working remotely since the pandemic, which fueled the idea that most employees can continue to work from anywhere since they can be just as productive as working from the office. But there is a contradiction here: on a global scale, more and more people worked and lived under stressful conditions in the last year and a half.

The market and various calculation tools measure economic efficiency, the social balance sheet is drawn up together with employee representatives, and environmental issues often become integrated into the management system. Each of these pillars is considered daily by companies.

Entering H3, a five-storey building in a western neighbourhood of the Romanian capital, is like learning the steps to a new dance. A flick of the wrist opens the door, and a red line marks the spot at which to stand from where a thermal body camera 2 metres away scans arrivals for signs of fever.

One of the many advantages of hybrid work is that it matches other working methods, such as flex office, coworking, nomadism, smart office, or the increasingly appealing digital workplace. Therefore, the “hybrid employee” does not necessarily have an office of their own on their company’s premises. 

Nostalgia about the “good old times” is a normal psychological coping mechanism in the face of a puzzling present that puts a lot of pressure for change moving forward. But the truth is that there’s no going back to the pre-pandemic normal exactly as we knew it.